Barbara, CEO of LABCARDI- Consultancy for:

• Negotiations Frameworks Workshops
• Brand activations & product launches
• Founder of The Business Lounge – the Business Lounge that connects Influential Leaders. She designs engaging customized C- Level Panel Discussions and connects Decision Makers.

Past: She has worked for most prestigious brands such Giorgio Armani Dubai, and over a decade for Formula 1 Abu Dhabi Grand Prix where she proudly negotiated and closed successful deals with some of the Major Global Brands such: F1, Ferrari, Porsche, Lamborghini, Aston Martin, Mercedes, Sports Federations, Tech Companies, Luxury Brands, and many more.